In the past, business owners wanted to harness the entire power of the Internet and had to make sure that their websites were optimized and ranked high in traditional search engine results pages. But with all the effort that goes with ranking high in traditional searches, it seems like a waste of time when all that a dentist really needs to reach are the people who are in his or her community. This is the entire premise of local marketing and shift to local marketing will continue to grow in 2013.
Paying attention to this shift, you should concentrate your marketing efforts on the areas that will produce most results in your local market:
- Local website optimization
- Social media marketing
- Local mobile marketing
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